Jonathan Anderson’s First Dior Campaign Signals a Shift Towards Style as Identity

7 Jan 2026

With this first global campaign, Anderson does more than present a collection. Shot by David Sims, the Spring/Summer 2026 campaign introduces Anderson’s vision of the house through an idea of style as behaviour rather than spectacle. He sets out a way of thinking. The images don’t simply show clothes and accessories; they give visual form to the “recoding” of Dior announced with his appointment. It’s a quiet debut, but a deliberate one. Rather than treating Dior as a fixed monument, Anderson positions it as a living language, something that can shift, adapt, and be spoken differently by each wearer.