Jeremy Allen White and Pusha T hit the road in new Louis Vuitton campaign

6 Jan 2026

Travel is in Louis Vuitton’s DNA. Now one of the biggest names in French luxury, it’s common knowledge that the label was originally founded as a luggage company in 1854, a point the company is keen to remember. “We make fashion, but we’re a house of travel,” Pharrell Williams told reporters backstage at his most recent show, a SS26 collection inspired by his travels to India. Now, the label has carried that same spirit into its latest campaign, freshly dropped this afternoon (January 6) on the Louis Vuitton Instagram account.