Inside Lacoste’s New Fashion Chapter

5 Mar 2024

Creative director Pelagia Kolotouros and CEO Thierry Guibert are banking on a retail-driven strategy and fresh focus on fashion and tennis to power the brand’s growth.

KEY INSIGHTS:
Lacoste is returning to fashion week for the first time since 2021, staging a runway show on the main court of French Open stadium Roland-Garros.
New designer Pelagia Kolotouros plans to advance a contemporary, gender-neutral take on sport and elegance, as well as highlighting its tailoring business.
After crossing €2.5 billion in 2022, Lacoste’s sales grew by double-digits last year despite a slowing fashion market, CEO Thierry Guibert said.