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Gucci unveils its new window display concept

Fashion Network

15 Jan 2025

Gucci continues its transformation toward the ultra-high-end by refining the image of its storefronts. The flagship brand of the Kering group has developed a new concept for its window displays, called "Endless Narratives." The idea is to anchor the brand in a timeless-chic universe, highlighting its ties to the cultural, literary, and artistic worlds, with the library serving as the key element of this project.

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