Gucci’s Cruise 2025: A tale of contrasts, celebrities, and China’s crucial role

14 May 2024

In London, Kate Moss, Solange, Zhang Linghe, Wang Churan and Nicolas Tse gathered with fashion insiders for Sabato de Sarno’s first Gucci Cruise show.

Last night, Creative Director Sabato de Sarno’s first Gucci Cruise show juxtaposed the raw, industrial charm of London’s Tate Modern art museum with a lush green setting mirroring the collection’s core theme: a celebration of contrasts.

With the storied Italian luxury brand at a precarious juncture, finding its renewed identity amid a global luxury slowdown, the theme of contrasts is fitting for more than one reason.

The show was one of striking dualities: rigor met extravagance, English tradition was fused with Italian flair, the sartorial meshed with the casual, and streetwear melded with high fashion. There were sharp technical gabardine coats alongside delicate chamomile floral motifs and diaphanous fairytale gowns.

Flower embroideries in 3D laser-cut organza and hand-molded sequins added a tactile dimension alongside smooth, slick leathers. And evening wear elements, like chiffons, lingerie sheers and laces, met with everyday practicality in denim tunics, slouchy jeans and ballet flats.