Fendi’s Chinese New Year collection for the Year of the Dragon

3 Jan 2024

Fendi is heading into the Year of the Dragon strong with a Lunar New Year collection that promises to be instantly legendary as fashion staples such as the famous Baguette bag meet beloved characters from the Japanese anime Pokémon.
Artistic directors Silvia Venturini Fendi and Kim Jones find a new muse in the “godfather of streetwear” Hiroshi Fujiwara and The Pokémon Company for this latest collaboration in the “Friends of Fendi” line-up.
The fun and funky Fendi x FRGMT x Pokémon collection marks a new chapter in the project’s creative vision in curating fashion friendships.
Fujiwara, who Jones called an “idol” and “an instigator of the Japanese club, youth fashion and streetwear scene”, per WWD, is best known for his trendy, collab-friendly label Fragment. Pieces from the Fendi x FRGMT collection reinterpret the classic Fendi logo printed in classic brown and tobacco shades, as well as a new, bolder colour: yellow.