DIOR opens second boutique in Vienna at Goldenes Quartier

9 Mar 2025

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DIOR opens second boutique in Vienna at Goldenes Quartier
Posted On March 9, 2025 CPP-LUXURY

DIOR has opened its second boutique in Vienna, with the new store located in an historic building in what’s known as Vienna’s luxury shopping mile in the “Golden Quarter.” Spread over around 11,000 square feet, the boutique will offer women’s and men’s ready-to-wear, shoes, accessories, bags, jewelry and perfumes. The pale-colored interiors were designed by Peter Marino, the brand’s go-to interior architect, and feature cabochon stone, warm wood accents and parquet flooring.

The premises are punctuated with artworks, including a magnetic installation by Berlin-based artist Claudia Wieser, a bronze sculpture by France’s Philippe Pasqua and paintings by Austrian Christian Eisenberger, Los Angeles-based Maysha Mohamedi and American Donald Sultan, among other works. The furniture has also been specially selected from a range of contemporary designers.

This part of the Austrian capital was once home to the city’s cloth merchants. The street where the boutique is named for a 13th century guild of fabric sellers that sold their wares from inside these arcades and often lived above them. In German “Tuch” means cloth and “Lauben” is an arbor or alcove. The trade was so lucrative that the so-called “Laubenherren,” or “masters of the arcades,” were some of the wealthiest citizens in Vienna.

Dior’s new neighbours include Bottega Veneta, Balenciaga and Jimmy Choo to Alexander McQueen.