Dior and A24 are collaborating

10 Sept 2026

The Venn diagram encompassing Dior under Jonathan Anderson, A24, and Sabrina Carpenter overlaps in strange ways. Or at least that's how it seemed until yesterday, when the Maison posted a cryptic video on social media showing the pop star and the creative director walking on two treadmills dressed in virtually identical outfits: an unbuttoned flannel shirt, white t-shirt, jeans, and Salomon sneakers — what has become, over recent months, a kind of unofficial Anderson uniform. The post, shared by the accounts of Dior, Anderson, and A24, was merely a teaser, however.

This morning, the Financial Times revealed that Dior and A24 have launched a two-year partnership centred on the Cherry Lane Theatre in New York, the historic theatre acquired by the production company in 2023. Dior will become its main partner, supporting a programme that will include films, theatre, talks, and live events. The deal appears designed to bring Dior into the cultural ecosystem built by A24, allowing the Maison to speak to a younger audience through content and experiences that go beyond a traditional campaign or yet another merch drop from the production house.