Chanel relies on Sophie Brocart to lead its circular transition
FashionUnited
13 Nov 2024
Chanel is taking a major step towards a more sustainable future by appointing renowned luxury executive Sophie Brocart to lead its new circularity initiative.
Currently CEO of Patou, Brocart has extensive experience in relaunching luxury brands and a strong commitment to sustainable practices. Her appointment, exclusively reported on by WWD, is a testament to Chanel’s commitment to transforming the fashion industry and reducing its environmental impact.
At Chanel, Brocart will be responsible for overseeing the development and implementation of innovative strategies to promote circularity, from the choice of materials to the end-of-life management of products. Her expertise will be a major asset in supporting Chanel in its transition to a more sustainable business model.
This initiative is part of Chanel’s sustainability goals, which include reducing carbon emissions, promoting ethical sourcing and extending the lifecycle of its products. By adopting circularity principles, Chanel seeks to reduce waste, conserve resources and build a more resilient fashion industry.
