Chanel Cruise 2024/5 is here for Hong Kong

15 May 2024

Chanel has announced its Cruise 2024/25 runway will be held in Hong Kong on November 5 2024, five years after the house’s first scheduled show in the SAR was canceled due to political protests.

This February, Dior indefinitely postponed its March catwalk at the site of Hong Kong’s former airport, Kai Tak, reportedly due to "China's economic uncertainties."

The upcoming event will be the second major fashion spectacle to be hosted in the city since Pharrell Williams’ Louis Vuitton Pre-Fall 2024 showcase in Tsim Sha Tsui in November 2023. Serving as a continuation of the Cruise 2024/25 collection’s debut in Marseille on May 2, the presentation will feature the same collection by Chanel creative director Virginie Viard.

The show’s press release alludes to a concept of a traveling exhibition, wherein the Cruise collection embarks on a journey across cosmopolitan centers. Hong Kong, lauded as a “veritable gateway to Asia,” emerges as the ultimate location to connect with the market. This announcement underscores the historical rapport between Chanel and Hong Kong.