Burberry launches Streets city takeovers initiative

11 Sept 2023

Burberry continues to work to drive sales via a refocus on its British heritage and as part of this, it has just unveiled Burberry Streets, “a series of takeovers that celebrate the art of discovery and exploration in cities worldwide”. The London activation comes with immersive experiences, installations and events across the city, “each showcasing the brand’s signatures, such as its seasonal check in knight blue, rose print, and the newly redefined Equestrian Knight Design”. The timing is ideal given the imminent London Fashion Week and the various events connected to it that will focus on London as one of the world’s top fashion cities.