Brunello Cucinelli Premieres Film on His Life With A-list Guests

5 Dec 2025

Jessica Chastain, Jeff Goldblum, Chris Pine, Édgar Ramírez, Kyle MacLachlan and Jonathan Bailey were among those at Cinecittà in Rome who watched the film directed by Academy Award winner Giuseppe Tornatore.

Cinecittà is an evocative location if ever there was one, with its gigantic sets, colonnades and temples of long-ago Hollywood productions, memories of Federico Fellini and countless films that have made history.

Brunello Cucinelli added another frame to this imagery with the premiere of the film “Brunello, il visionario garbato [The Gracious Visionary]” on Thursday night, inaugurating the T22 studio, Cinecittà’s biggest ever.

The list of guests was impressive, including institutional figures ranging from Prime Minister Giorgia Meloni to former Prime Minister Mario Draghi, who invited Cucinelli to speak at the G20 in 2021, and Francesco Milleri, chief executive officer of EssilorLuxottica, which produces the brand’s eyewear. Italian actors and several A-listers flew in for the occasion, from Jessica Chastain, Jeff Goldblum and Chris Pine to Édgar Ramírez, Kyle MacLachlan and Jonathan Bailey.

“His entire life’s work is an act of devotion, devotion to his family, to his community, to craftsmanship, and he built a global luxury brand without abandoning the values that he grew up with. That’s very inspiring to me,” said Chastain on the red carpet. “If you don’t remember your roots, where you come from, your moral compass, I mean, it’s easy to get lost in this world, especially in a time like today. It’s incredibly important. And also his commitment to nature, to sustainability, it’s a beautiful thing to see.”

American filmmaker and screenwriter Ava DuVernay said her own work “is so much about justice, about empathy, about solidarity, and so I really feel connected to the work that he’s doing with his art, with his clothes, with his olive oil, with his homes, with just the aesthetic of being connected to a feeling, to the goodness of humanity.”

To be sure, these have always been key issues for Cucinelli and were clearly reflected in the film, directed by Academy Award winner Giuseppe Tornatore, with a soundtrack composed by Nicola Piovani, also an Academy Award winner.