Bottega Veneta’s new campaign proves quiet luxury triumphs

2 Jun 2025

The ‘Craft Is Our Language’ Intrecciato campaign carves out a moment of introspection amid a noisy industry, reinforcing the power of Bottega Veneta’s artistic values. To celebrate 50 years of its Intrecciato leather weave, Bottega Veneta has launched a new global campaign titled Craft Is Our Language. Beyond marking the brand’s anniversary, the project pays homage to the universal language of hand craftsmanship that lies at the heart of the house.

The Intrecciato weaving of leather strips is globally recognized as one of the Italian luxury house’s signature codes, appearing on many coveted designs, from its Jodie totes to its viral Pouch bag.