Apple and Issey Miyake Unite for the iPhone Pocket

19 Nov 2025

It’s no secret that one of Steve Jobs’s favorite fashion designers was Issey Miyake. The former Apple CEO adopted the Japanese designer’s minimal black turtlenecks as part of the iconic uniform he wore on Keynote stages around the world, though apart from a mutual respect - and the facts that Miyake once appeared in Apple’s Think Different campaign and almost designed an Apple uniform - the duo never officially collaborated.

Until now. This month, Apple releases a collaboration with Issey Miyake, marking the tech brand’s first union with a fashion house since the Apple Watch Hermès in 2015. The product? A curious-looking rectangle of 3D-knitted fabric known as the iPhone Pocket. Robust and cushioned, with stretchy pleats true to Issey Miyake’s iconic Pleats Please design, the accessory is designed to snugly hold any model of iPhone (as well as small essentials like AirPods or a chapstick).