top of page

AMI Paris launches AMI Mailboxes

Paris Select Book

9 Dec 2024

For the festive season, AMI Paris is launching an innovative initiative that integrates technology with the world of fashion. AMI Mailboxes are surprise virtual postcards.

Following on from the success of its Mystery Boxes, AMI Paris is once again exploring the world of Web3 with a fun, immersive experience. From December 4 to 18, users can purchase a virtual postcard, available via one of AMI’s 9 online mailboxes. For 250 euros, each card promises an exclusive surprise delivered before Christmas.

Among the surprise gifts, AMI Paris has revealed some prestigious examples: ready-to-wear pieces, lifestyle accessories, and unique experiences. Prizes include an invitation for two to the AMI Autumn-Winter 2025 fashion show, or a shopping spree worth 3,000 euros. This approach is based on the growing craze for unique experiences in the world of luxury.

bottom of page