"It's Always Burberry Weather": A Star-Studded Celebration of British Heritage
L'Officiel
14 Oct 2024
Burberry unveils its Fall 2024 outerwear campaign, orchestrating a magnificent tribute to British style that transcends seasons and generations.
The campaign assembles an illustrious cast that reads like a who's who of British culture. BAFTA winner Barry Keoghan brings his enigmatic presence, while the incomparable three-time Academy Award winner Olivia Colman lends her gravitas to the narrative. Fashion icon Cara Delevingne returns to her Burberry roots, joined by BRIT Award winner Little Simz, footballing talents Cole Palmer and Eberechi Eze, and Chinese actress Zhang Jingyi, creating a tapestry of diverse talent that mirrors the brand's global resonance.
At the heart of the campaign lies a powerful proclamation: "It's Always Burberry Weather." This ingenious slogan not only nods to the brand's weather-defying heritage but celebrates the unpredictability of British climate with a knowing wink. The campaign sees the revival of 'Shelter,' an archival illustration that served as the brand's emblem from the late seventies until the early nineties, bridging past and present in a seamless narrative.
