top of page

Watch New Chanel Chance campaign, directed by Jean-Pierre Jeunet, inspired by the playful, gleeful atmosphere of a funfair.

Chanel Instagram

3 Jan 2024

Chanel reunites with Jean-Pierre Jeunet for its new advertising film. Fifteen years after directing the iconic Chanel No. 5, the French director creates a new promotional film for the luxury House. Unprecedented images once again celebrate one of the brand's best-selling fragrances.

The theme of Chance under Jean-Pierre Jeunet's camera.

Yellow for the original Chance scent; pink for its Eau Tendre version; peach for Eau Vive; green for Eau Fraîche, the latest variation. Four colors, four perfumes, and four young women who, in Chanel's brand-new advertisement, navigate through a funfair with 90s - even Y2K - vibes, set to a soundtrack performed by the duo Ibeyi, close to the House.

bottom of page