The Comet & Co agency unveils "Gentle Luxury", a new approach to beauty concierge services

The beauty concierge service Comet & Co is launching "Gentle Luxury," a concept that reinvents the codes of service in the luxury sector. A gentler, more sincere vision, at the heart of a rapidly growing model.

A new generation concierge service
Since 2024, Comet & Co has established itself as a bespoke beauty concierge service dedicated to the VIP and high-net-worth clientele of fashion houses, beauty brands, and luxury hotels. The company offers a network of studio artists—hairdressers, makeup artists, facialists, yoga instructors, and nail specialists—among the most renowned in the industry. In 2025, the company posted 30% growth and revenue exceeding €500,000, confirming its position in a market seeking highly personalized experiences.

Today, the agency founded by Florence Gabrielle Bournoville , former director of the Dior Spa at the Plaza Athénée , is taking things a step further with the launch of "Gentle Luxury," a new concierge philosophy. Conceived as an art of refinement, "Gentle Luxury" makes kindness and care the new languages ​​of excellence.

"I created Comet & Co with one conviction: the ultimate luxury is selflessness . Above all, I believe that luxury, like life, rests on a subtle balance: we need respect as much as desire, attention as much as exclusivity. With "Gentle Luxury", we offer a softer, more altruistic luxury, where attention, consideration, respect, and sincerity are at the heart of every gesture ," Florence Gabrielle Bournoville, CEO of Comet & Co.


An international ambition
To accelerate its development, Comet & Co recently opened its capital to private investment, notably with the entry of Jean Valentin , CEO and founder of the Extreme Group. This is a key step in expanding this new vision of concierge services internationally, a vision that combines excellence, discretion, and a human touch.

Especially since the sector is booming. According to data from The Business Research Company , the global market for luxury concierge services is experiencing average annual growth of 9% and is expected to reach nearly $3.5 billion by 2029 .