The Biggest Beauty Trends to Watch in 2024

TikTok trends and buzzy influencer recommendations continue to be the ultimate sources of beauty lovers’ purchase of makeup, skincare and hair care.


KEY INSIGHTS:
Thanks to a TikTok obsession with “French pharmacy” lines and interest in dermatological beauty products, cosmeceutical brands like La Roche-Posay are expected to see continued consumer interest after double-digit growth in 2023.
Hair care routines extend far beyond shampoo and conditioner purchases as treatments, serums and oils become must-haves for beauty shoppers.
As brands launch body care offerings, consumer interest in and searches for the category are growing rapidly.