Puig strengthens its portfolio of cosmetic and skincare brands with Dr. Barbara Sturm

The fashion and beauty group has announced its majority stake in the cosmetic brand Dr. Barbara Sturm.

Boosting Dr. Barbara Sturm's presence in spas and stores

Encouraged by a revenue of 3.6 billion euros in 2022, a growth of +40% compared to 2021, and projected to reach 4.5 billion euros by 2025 according to its financial forecasts, Puig enhances its beauty brand portfolio. The company has become the majority shareholder of Dr. Barbara Sturm, a house specializing in high-end skincare, founded in 2014. While the percentage of ownership has not been disclosed in its press release, founder Barbara Sturm retains a minority stake in her brand and continues to serve in her roles as head of product development and ambassador.