Prada Beauty targets US consumers with Sofia Richie Grainge, Sephora

On February 9, the brand feted its U.S. debut with a party held in Brooklyn’s Williamsburg. It was attended by the brand’s “U.S. Partner,” Sofia Richie Grainge. The day before, Prada Beauty opened its first U.S. retail base, within Nordstrom’s 57th Street store. Later this month, it will launch in 26 U.S. Sephora doors. And in March, it will launch in Bloomingdale’s, both online and in-store.