Pierre Gasly becomes ambassador for Givenchy Parfums

The luxury house has made official the arrival of the French champion within its beauty team. With this appointment, Pierre Gasly joins British actor and musician Benjamin Clementine, ambassador of Givenchy Parfums since the end of 2022.

After a weekend of cleverly orchestrated teasing on social networks, the brand announces the appointment of Pierre Gasly as global ambassador for its Gentleman men's perfume line .

For his first campaign with the brand, the athlete lends his features to the Gentleman Society eau de parfum in its Ambrée version, a fragrance based around narcissus, vetiver and Tasuki vanilla and enhanced with notes of leather, tobacco and sandalwood.
Pierre Gasly, 29, is the youngest driver to have won in F1 at the Italian Grand Prix, in 2020. Currently under contract with Alpine, he has more than five million subscribers on his Instagram account.

LVMH, full spotlight on F1
This information comes as several major brands and companies have increased their incursions into the field of motorsport, and Formula 1 in particular, in recent months.

A loyal audience, emulation on physical circuits but also online with the rise of e-sport, a young and connected audience... So many factors that push luxury players to strengthen their presence with these communities, like LVMH , owner of Givenchy. Last October, the group announced the conclusion of a ten-year partnership with the Formula 1 circuit. As part of this agreement, the world number one in luxury confirmed the involvement of its Maisons Louis Vuitton , Moët & Chandon and TAG Heuer, now the official timekeeper of the competition and first title partner of the Monaco Grand Prix .