Pat McGrath Labs teaming up with Google on an AR pop-up

Beauty brand Pat McGrath Labs is teaming up with Google for a three-day ‘The Art of Beauty’ augmented reality (AR) pop-up experience in New York.

The pop-up will be located at 101 7th Avenue, New York and will run from October 20 to 22 to educate visitors on new ways to shop for beauty products and get “a glimpse into the world of Pat McGrath” using Google's AR tools.

The ticketed three-day experience will invite guests to virtually try on Pat McGrath Labs’ signature lip products and Mothership eyeshadow palettes, shop the collection, and book a make-up session with an official Pat McGrath Labs makeup artist show team member.