Louis Vuitton bets big on beauty

Can the luxury powerhouse that revolutionized handbags make the same impact in beauty? LVMH's latest venture brings high-end cosmetics to its crown jewel brand.
Louis Vuitton is set to make its long-anticipated foray into luxury beauty with the launch of La Beauté Louis Vuitton under the creative leadership of Dame Pat McGrath this fall, Jing Daily can reveal.

McGrath, one of the world’s most influential makeup artists, renowned for her trailblazing work backstage and her brand Pat McGrath Labs, is tasked with defining the category for the French house.

“Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftsmanship, creativity, and innovation,” McGrath says in the announcement press release.