Louis Vuitton’s ultraluxury makeup line is already selling out
NewYork Post
13 Oct 2025
Last month, the house introduced its first-ever makeup collection — ultraluxury lipsticks, balms and eye shadows in refillable monogram tubes and compacts — and its own glossy red Soho pop-up store.
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Located at 104 Prince St., the dedicated boutique showcases the color essentials, developed in partnership with famed makeup artist Dame Pat McGrath (below), runway beauty legend and creative director for the line.
“Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftsmanship, creativity and innovation,” McGrath said in a press release.

