Lancôme creates ‘summer journey in Provence’ for travellers

Lancôme brought its French home and sustainability beliefs to life for travelling shoppers with a special activation, Summer Journey in Provence, at 40 airports this summer.

Located across the Europe, Middle East and Africa region, the activation sites offered an immersive and omnichannel experience which invited shoppers to engage with the brand, its products and its processes. Modelled after Domaine de la Rose, a horticultural estate acquired by Lancôme in 2019, the stores featured interactive product tables, VR experiences and virtual make-up testing stations.