Lancôme brings the Louvre to Paris CDG with Lagardère Travel Retail

Lancôme Travel Retail, part of L’Oréal Groupe, has unveiled a special collaboration with The Louvre through an exclusive pop-up in Paris Charles De Gaulle Airport (CDG) in partnership with Extime Paris Duty Free, the joint venture between Lagardère travel retail and Aéroport de Paris (Groupe ADP), and JCDecaux.

The animation, which blends beauty and art, launched on 20 October and will run until mid-January.

The campaign, called ‘When Lancôme Meets The Louvre’, marks a historic collaboration between the almost 90-year-old French beauty brand and France’s most well-known artistic institution.

For this project, Lancôme reimagined its Brand Ambassadors as sculptures in the Louvre, with each one expressing their own individuality and creativity.

The campaign features American actress Zendaya as the lead ambassador, alongside American actress Amanda Seyfried, Malian singer/songwriter Aya Nakamura and Chinese model He Cong among others. Each statue represents a different version of strength, femininity and beauty.

The inspiring campaign is brought to life at the airport via a dazzling animation, high-profile promotions and striking OOH media activations.