L’Oréal activates C-J-K Beauty Triangle with the Big Bang Beauty Tech & Innovation Challenge

What Happened: L’Oréal launched its North Asia Big Bang Beauty Tech & Innovation Challenge on 15 June in Paris at Viva Technology, Europe’s biggest startup and tech event. The North Asia Big Bang Program is the first regional open innovation platform focused on driving the co-development of new beauty products and experiences across China, South Korea and Japan’s influential beauty markets. Winning entrants of the program will receive support incubating their forward-looking innovations and accelerating market process.

In South Korea, L’Oréal will partner with the country’s Ministry of SMEs and Startups (MSS) to support promising startups in the fields of beauty devices, beauty tech, skin diagnosis and delivery systems that deploy digital and artificial intelligence technologies.