How beauty brands plan to embrace consumer-facing AI in 2024

AI was a major cultural theme of 2023, and in 2024, AI will only get smarter.

With that in mind, the beauty industry has spent the past year experimenting with AI, such as ChatGPT, in both backend business and frontend consumer-facing initiatives. In addition to text-based ChatGPT, they’re leveraging AI audio platforms like Speechify and Respeecher, AI art generators like Midjourney and Dall-E 3, and AI video generators and editing tools through Ludo.AI and Pika. As brands navigate the options and opportunities, 2024 is shaping up to be a larger stage for the beauty industry to present its AI experiments to consumers.

“If you’re a marketeer, you must be an expert in gaming, technology, the Metaverse, you name it — every year. If you want to be a disruptive brand, you have to be knowledgeable and an early adopter and lean in,” said Nora Zukauskaite, global marketing director for Brand Agency London, which houses makeup brands Ciaté London and Lottie London and Gen-Z skin-care brand Skin Proud.

Glossy spoke with Zukauskaite, along with other brand executives and AI leaders from consumer-facing companies to understand the current use cases of AI for the beauty industry and the consumer-facing applications that are coming in 2024.

Brand Agency London:

Starting in early May, Brand Agency London began to employ generative artificial intelligence in marketing, communications and product development using ChatGPT. ChatGPT has aided press release writing, social media caption writing and competitive brand research.