Guerlain runs proprietary streaming video ads that adapt to the user's context

French beauty brand Guerlain teamed up with specialist adtech agency SeenThis and Publicis Media Luxe on a state-of-the-art streaming video ad campaign.

The ads, which promote Guerlain's Abeille Royale anti-aging skincare, use SeenThis's proprietary adaptive streaming technology. The tech removes file size restrictions, allowing ads to load in the highest possible quality – instantly and fully adapted to the user's environment. This reduces the amount of data needed to deliver the content.