Guerlain offers lavish experiences for Chinese travelers at Sanya Duty-Free

On January 20, French perfume and cosmetics house Guerlain hosted “The Prodigious Aura of Youth” event in Sanya’s Haitang Bay to launch its Orchidée Impériale Gold Nobile collection. The occasion also marked the grand opening of its new “Ultimate Boutique” at the world’s hottest travel retail destination, cdf Sanya Duty Free Block C.

A beauty innovator for nearly 200 years, Guerlain unveils a new collection infused with Gold Nobile extract, delivering an amplified rejuvenation effect that enhances the skin’s visible signs of youth and light.

Meanwhile, the brand’s Block C boutique represents a leap in travel retail, brimming with customized premium offerings tailored to affluent Chinese island hoppers.

Yang Yang, the global brand ambassador of Guerlain, and Emma Behaeghel, Guerlain Asia Pacific Director Local Market and Travel Retail, were among the first to tour the boutique, conceptualized as a “boundless sphere of luxury” where guests can experience localized activations.

Jing Daily sat down with Guerlain’s Behaeghel to learn more about the Ultimate Boutique at Haitang Bay and how it aligns with the Maison’s travel retail growth strategies.