DIOR opens in New York at Soho, its first ever fragrance and beauty boutique in America

Parfums Christian Dior unveils its first fragrance and beauty flagship in North America, located in the heart of SoHo, New York.

This opening marks a new chapter of the Maison’s storied legacy, bringing the legendary elegance and innovation of 30 Avenue Montaigne to the vibrant energy of New York City.

Inspired by Dior’s iconic Parisian address, birthplace of the revolutionary New Look, this boutique offers exclusive experiences, from curated fragrance collections and personalized consultations to the discovery of iconic creations.