Dior enters luxury baby market with £230 fragrance

Dior has taken its first steps into baby care with its first cosmetics line for children. The Baby Dior collection spans scent, bath and body care and includes the Bonne Étoile eau de senteur fragrance (£230). The products are said to be formulated with ingredients suitable for babies’ delicate skin.

The Bonne Étoile scent is created by perfumer Francis Kurkdjian and features notes of pear, cotton wool and velvety petals.

“A protective bubble of softness” and “a delicate caress on baby’s skin” are phrases used by Dior to describe the scent made with 98% natural ingredients and without alcohol.

Also available is the La Mousse Tres Fondante cleanser (£80), said to leave a soft, protective film on the skin and leave skin clean and soft after rinsing.