Coty Celebrates 120 Years of Fragrance Creation With Immersive Event

Coty is celebrating its 120th anniversary by looking back at how it has changed the world of perfumery in the 20th century.

To kick off the celebrations, the company is holding a fragrance event in Paris that will take guests through an immersive and multi-sensory experience of its heritage and also showcase its vision for the future.

“This event showcases our expertise and passion for fragrance as Coty embarks on its next chapter as a beauty leader. Our deep heritage and cutting-edge science continue to push boundaries, exemplified by the innovative Infiniment Coty Paris fragrance brand,” said Coty Chief Brands Officer, Prestige, Jean Holtzmann.

Several of Coty’s fragrance brands and their iconic scents will be spotlighted, including Ck One, Boss Bottled, Burberry Goddess and Chloé Eau de Parfum, among others.

Lastly, the company also will shine a light on its latest approach regarding the future of fragrance creation—Infiniment Coty Paris, which utilizes technologies such as the Molecular Aura and EmoChar.