Chanel Takes Over Covent Garden With Rouge Coco Playground Pop-up

LONDON — Chanel has seized the power of London’s spring sunshine for its Rouge Coco playground pop-up in Covent Garden.

The city’s blue skies were a perfect fit for the French brand’s immersive experience that opens on Friday and runs until March 30.

The pop-up consists of three separate blocks — each painted red in a shade that matches Chanel’s Rouge Coco lipstick.

The first is a larger-than-life skateboard ramp with the brand’s logo, while next to it is an interactive pop-up that allows visitors to pose with a Chanel skateboard or play a game of who can apply lipstick on the fastest with a timer and buzzer.

Fitting for the hot weather, Chanel has set up a Coco Cream sorbet station that serves up strawberry, raspberry or peach flavored sorbets.

During the press preview of the pop-up on Thursday afternoon, British-Japanese skateboarder and surfer Sky Brown inaugurated the space by entertaining guests with her skateboarding skills as part of the pop-up’s freedom of movement theme.

“Just being myself [makes me feel confident] and not caring what other people think. As a little girl skateboarding can be intimidating, but I would walk up to the skate ramps with confidence while there were all these grown-up men and showed them what’s up,” said Brown.

The decision to host the pop-up in Covent Garden is a sentimental one to the brand.

Chanel opened its Covent Garden boutique more than 10 years ago and was the first beauty brand in the square. It was also the brand’s first beauty boutique worldwide.
Chanel beauty has been hopping around London since 2024, starting with its early Christmas pop-up at Harrods in October followed by taking over the Christmas lights of central London, from Piccadilly to Oxford Street.