Chanel Beauty taps Nadège Winter to spearhead influencer strategy

To improve its influencer strategies, Chanel’s Parfums & Beauté division has set up a new department tasked with developing creative influence initiatives. French consultant Nadège Winter took charge of the new department in September.

The new department will drive the influence activities of Chanel’s beauty division, “anticipating them, shaping them and accelerating them by infiltrating new tribes (...) and generating new conversations,” in the words of Blandine Velin, Chanel’s international head of influence and brand engagement, cited in a press release published on Winter’s LinkedIn profile.

Winter reports to Velin, and her remit also includes creating, developing and leading an “influence council” comprising internal and external partners.

Winter, who had been based in New York for the last four years, is working closely with Chanel’s influence and brand engagement team, with the design team, and the various corporate and regional offices. She has moved to Paris to work at Chanel's headquarters on rue Cambon.