Celine ventures into beauty. Is it too late to the party?

On March 12, Celine announced the launch of Celine Beauté, the brand’s first cosmetics line. In Celine’s Fall/Winter 2024 fashion film released via its official social channels, models wore Celine’s La Peau Nue lipstick, a preview from the upcoming Le Rouge Celine series; the full set of 15 shades will launch in 2025.

While Celine plans to introduce its first lipstick, Rouge Triomphe, as early as Fall 2024, the brand has ambitious plans to expand its offerings across multiple beauty categories in the seasons ahead, including lip balm, mascara, eyeliner, loose powder, and nail polish.

Joining a prestigious cohort, Celine enters the competitive landscape of luxury beauty, where esteemed houses such as Chanel, Dior and Gucci have made significant strides in recent years. Additionally, brands like Prada and Hermès have successfully ventured into the realm of beauty. Notably, in 2024, Miu Miu entered into a partnership with L’Oréal to develop its own line of beauty products.

Amid an increasingly crowded market, how viable is another luxury beauty brand?