With PUBG, Balenciaga further strengthens its presence in the gaming world

The fashion House is strengthening its foothold in the gaming universe and unveiling a collaboration with PUBG, the online franchise with more than one billion downloads.

By partnering with PUBG and its mobile version, PUBG MOBILE, Balenciaga becomes the very first luxury House to collaborate with the franchise launched in 2017. A benchmark in the battle-royale genre, PUBG: BATTLEGROUNDS places players - solo or in teams - in a virtual arena where they face off until only one remains.

According to the House, exclusive content will be rolled out “progressively,” with activations tailored to each platform. In the mobile version, players will be able to unlock virtual clothing, accessories, and looks -including the Couture Armor outfit, inspired by a 3D-printed dress seen in Balenciaga’s 52nd Couture collection.