The Bulgari Hotel brings Italian panache to Paris

The legendary Roman jeweller has been celebrated for the exquisite style of its work for over 100 years, but Bulgari is becoming known by a new generation as a hotel brand. Nick Hendry headed to Paris to check out one of the newest in its lineup.

The BULGARI NAME has been intrinsically linked with luxury and quality for more than a century. Plenty of stars have worn its jewellery and watches, and the shapes of its Serpentine necklaces and Octo Finissimo timepieces are recognisable in an instant.

When such time and effort has been put into crafting a brand reputation of this high calibre anything else which is chosen to carry it absolutely must meet that standard. The Bulgari Hotel Paris does exactly that.

In 2004, the first Bulgari Hotel opened its doors in Milan. By the end of 2023, the portfolio has already grown to nine five-star properties. The Paris outpost opened on a grand corner block of the legendary Avenue George V in 2021, and was immediately installed as one of the most chic addresses in the French capital.

The legendary elegance of Bulgari jewellery has been instilled into the décor and welcome of its hotels, and that elegance is found in abundance here.