Montblanc high-end pens underline its credentials as luxury brand

A few weeks after launching its latest timepieces at this year’s Watches and Wonders trade fair in Geneva, Montblanc had another presentation in store. This time, clients were shown seven High Artistry pens with prices up to more than $1mn. They came from the Richemont-owned brand’s collection of limited edition writing instruments inspired by the Orient Express train.
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Introduced in 2016, these High Artistry pens are embellished with diamonds, precious gems and enamelling details, and are also fitted with timepieces, constituting a sui generis category in which Montblanc is the only player.

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“The idea is not just to look at how we can take some market share; it’s more how we give relevance to the whole category, and giving relevance is about inspiring writing,” explains Montblanc chief executive Nicolas Baretzki.