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How Noah Lyles Is Bringing High Fashion to Track and Field

WWD

26 July 2024

Olympic bronze medalist Noah Lyles is one of the many athletes to watch during the Paris Summer Olympics, both for his athleticism on the track and his coveted style.

The American track and field athlete has been making impressions in the fashion world for several years now, making his Met Gala debut following the Tokyo Summer Olympics in 2021 wearing custom Pyer Moss and partnering with brands such as Omega and Adidas.

With help from his stylist and close friend Kwasi Kessie, who he’s worked with since 2022, Lyles has brought a dose of high fashion to track and field with an array of luxury-meets-streetwear looks at his recent appearances leading up to the Summer Games.

“He is just stylish,” Kessie said. “What I mean by that is that he doesn’t have one [style] like, ‘I’m going to be a rock star or I’m going to wear streetwear.’ It’s depending on the intention for the outfit and his energy that he wants to portray. For me, he’s just overall stylish. He doesn’t check one box. He has a keen knack for fashion and for style.”

Most recently, Lyles has been taking a page from the NBA Tunnel and NFL Tunnel by sporting high-fashion looks for his arrival at his track meets. At last month’s USATF New York Grand Prix event, Kessie styled Lyles in an embellished vest by L’Enchanteur and distressed jeans from Who Decides War.

Kessie explained his styling strategy is rooted in collaboration with Lyles. The Olympian regularly comes to his meetings with Kessie with his own ideas and accessories that he’d like to incorporate into his looks.
For instance, because Lyles recently adorned his hair with pearls, Kessie used the detail as the inspiration for the athlete’s look for the premiere of Netflix’s docuseries, “Sprint” in June. Lyles attended the event wearing a tweed and sequin-detailed jacket by Amiri over a pearl-embellished Simone Rocha dress shirt, paired with Bode dress pants.

“Clothes are a form of communication,” Kessie said. “When you have on clothes and you feel like you can do anything and you feel like your most superhero self, that’s the energy that I always want to give Noah as a client because he’s performing at the highest level humanly possible. I feel like it translates directly to the track because of his intention with these fashion walk-ins. He wants to bring more eyes and attention to track and field, so if you have the fashion people excited about track and field, that’s a great thing.”

Lyles has been able to bring his love of fashion over to the track through his use of accessories. During the U.S. Olympic Team Trials last month, Lyles accessorized his uniform on several days with either a chain link necklace or pearl necklace.

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