High-Fashion Scoops: Messina Creates a Limited Edition Gelato for Loewe

The unexpected fashion and food collab hits Sydney this weekend, in celebration of the Spanish fashion house’s new flagship. And the special scoop is free for two days.

The intersection between fashion and food is popping up more and more in Sydney: we’ve got Song for the Mute doing uniforms for suburban Hungarian restaurants; home bakers making strawberry sundaes for Armani; and now, a gelato shop making an exclusive scoop for Loewe.

Gelato Messina has created a one-off flavour with the Madrid fashion house: a silky beetroot and dark chocolate number that’s a “little unexpected but super tasty”.

The union celebrates the opening of Sydney’s new flagship Loewe store. The Messina team looked to the fashion house’s new home scents range when creating the scoop, which will be available in Sydney for two days – and it’s on the house.
On the two days the gelato is available, there will be three Messina classics too: pandan and coconut sorbet, pistachio praline and chocolate fondant.