From Bulgari to Baccarat, the luxury hotels hosting wealthy Chinese millennials

As China is still on track to account for a quarter of the global luxury goods market by 2025, connecting with Chinese consumers in a personal way is more critical than ever before. And one popular way heritage names are doing this is by opening five-star hotels to welcome fans inside their universes.

Ever since Palazzo Versace opened in Australia back in 2000, the world’s leading fashion and jewelry brands have launched either a dedicated suite in an existing location or a stand-alone hotel somewhere around the globe.

There’s the Baccarat Hotel in New York, the Bulgari Hotel in London and Paris, Round Hill Hotel & Villas by Ralph Lauren in Jamaica, the Armani Hotel in Dubai, The Ritz in Paris’ Suite Coco Chanel, and London’s Dior Spa at The Dorchester, to name just a handful.