Dior hosts its first holistic retreat aboard the Belmond The Royal Scotsman train

Dior is tapping into the growing trend of wellness while traveling and unveils its first holistic retreat. A four-day wellness stay aboard Belmond's legendary Scottish train, The Royal Scotsman.

Belmond and Dior want to redefine exceptional train travel
In 2023, Belmond and Dior (two brands under the LVMH umbrella) inaugurated the Dior Spa Royal Scotsman : a mobile treatment cabin designed in the heart of the Royal Scotsman, the Belmond group's very chic train that travels through the Scottish Highlands.

Today, the experience is enriched with the organization of a four-day, three-night wellness retreat planned for the end of June 2025. A wellness retreat that will be led by Bryony Deery , Pilates expert, and Rose Ferguson , nutritionist. The program includes treatments at the Dior Spa of course, but also balanced snacks and sports stops ranging from wild water swimming to walks in the Rothiemurchus forest.

“This retreat marks a new chapter in our commitment to redefining exceptional rail travel . By integrating wellness experiences throughout our journeys, we offer an enriching experience that fosters a deeper connection with nature, culture and well-being, while embracing the philosophy of slow travel ,” explained Nicola Herbert, Belmond’s Global Director of Wellness and Guest Experience.

A stay focused on disconnection that aims to be ultra-high-end: in a double cabin, prices per passenger start from 16,700 euros . This includes a three-night itinerary, excursions, meals, wine and alcoholic beverages on board.

A new wellness offering that confirms the general trend towards wellness stays, particularly among HNWIs (high net worth individuals). According to a recent study published by ILTM, Hyatt and Altiant conducted among 800 wealthy travelers, 54% of these guests said they have already been on a wellness stay and are ready to repeat the experience . They are also 62% to say that the wellness facilities offered by hotels - spa area, yoga studio, cryotherapy cabin - are now very important or essential for their vacation plans.