Check out LVMH Latest Video Celebrating Paris 2024 Sponsorship

On the field and in our workshops, artisans and athletes prepare for the Olympic and Paralympic Games Paris 2024.
The campaign features two high-level disciplines – sports and craftsmanship – where artisans and athletes pursue their endeavors with great passion. This passion leads to all victories, small or large, in the quest for perfect gestures and surpassing limits that will thrill the public during the Olympic and Paralympic Games Paris 2024. They will all be proud ‘Artisans of All Victories’ at this major global event. The campaign spans multiple formats. In a series of videos, the gestures of couture and leather goods artisans fluidly metamorphose into those of athletes as they train for swimming, wheelchair basketball or gymnastics events. Display and print formats showcase the materials used by the LVMH Group’s artisans – fabrics, leather and pigments – which morph into unexpected playing fields for the athletes. A clay-colored makeup palette, for example, transforms into an amazing tennis court.