Check out Gucci Ancora Immersive Experience for Gucci Prospettive

We spent the past week journeying through the vibrant cities of Tokyo and Seoul, wholeheartedly contributing to the unveiling of Gucci Ancora in major cities in Asia.
Our main concept was to showcase every facet of Gucci Prospettive through an immersive experience embedded in a virtual space inspired by brutalist aesthetics. This space also served as a canvas for the exhibition of Gucci Ancora codes and collections meticulously crafted by the talented Sabato De Sarno.
The immersive experience is currently available in seven major cities across Asia, with plans underway for its expansion into Europe and America in the near future. Simultaneously, we are diligently developing a web version to guarantee seamless access through our online flagship, ensuring that enthusiasts worldwide can effortlessly partake in this captivating journey.

This vision materialized into a captivating Virtual Reality Experience developed in partnership with Adoratorio® and made with Unity. It is accessible through dedicated headsets at the pop-up gallery and events perfectly integrated with the art book experience.

Guests were warmly welcomed to delve into this innovative and interactive narrative layer, adding a unique dimension to the storytelling experience of the two books: Gucci Prospettive, Milano Ancora and Ancora Milano.