BLACKPINK boosted the media coverage of the latest Paris Fashion Week.

BLACKPINK boosted the media coverage of the latest Paris Fashion Week.

The agency Sprinklr reveals its ranking of the most mentioned fashion houses on Twitter, Instagram, as well as on a corpus of blogs, forums, and news sites during the last Paris Fashion Week. Performances to which the members of the K-pop group BLACKPINK are not unrelated.

Louis Vuitton tops online mentions

Evidently, the last Paris Fashion Week seems to have made quite a stir. According to the study conducted by Sprinklr, the Autumn-Winter 2024/2025 PFW apparently accumulated 6.38 million mentions between February 26 and March 6, 2024, a figure significantly higher than the 1.38 million mentions recorded during the same period last year.

In detail, the event could count on the digital influence of the House of Louis Vuitton: with 1.2 million mentions, it stands out as the most mentioned brand during the analysis period. The brand, which this season presented a collection marking ten years of Nicolas Ghesquière at the helm of its women's fashion, notably benefited from 756,000 mentions of the hashtag #lvfw24.

Organized on March 5 in the Cour Carrée of the Louvre, the runway show also stood out for the presence in the front row of Lisa, a star of the BLACKPINK group. A surprise appearance that has not failed to reignite rumors about a possible appointment as Louis Vuitton ambassador... Resulting in 571,000 uses of the hashtag #lisalvfw24.