Audemars Piguet opens an exhibition in the heart of Milan

From June 3 to 16, a majestic golden pavilion will take center stage in the Piazza del Quadrilatero. In the heart of the fashion district, the historic Milanese square, which also houses a five-star hotel and several luxury boutiques and restaurants, will play host to the mirrored building installed by Audemars Piguet.

From 12:00 to 20:00, the public will be able to discover “the story of Audemars Piguet's ongoing quest for creative techniques and designs” in five different spaces, with free admission and a pre-booked ticket. “Shaping Materials” will present a selection of the brand's heritage pieces and contemporary models, including its latest creations, which have marked the history of the manufacturer. This is an opportunity to immerse yourself in the style and savoir-faire of the brand that will celebrate its 150th anniversary in 2025.

Visitors will enjoy a playful experience through entertaining and educational content and an instructive dive into the brand's history. They will have the opportunity to discover the various stages that shape the transformation of raw materials into watch components, such as gold, platinum, iron, titanium, carbon, and ceramics before they are finished by craftsmen.