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All aboard the Dior Spa Cruise: Is wellness the ultimate luxury?

Jing Daily

11 July 2023

If you happen to be in Paris this month, one of the most luxurious things you can buy is not a new bag or a perfume, but a day of pilates, skin treatments and rest and relaxation along the Seine. For a starting rate of €670 ($736), guests can book a treatment aboard the Dior Spa Cruise. The French luxury brand opened the spa along the Seine during Couture Week and will offer the experience until July 14.

Dior’s yacht-turned-spa promises guests a chance to detox, restore balance and freshen up their skin all the while surrounded by Dior’s signature Toile de Jouy and Dior-branded skincare products.

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