Tennis Timekeepers: Luxury Watches at the French Open

From Alexander Zverev's mind-boggling 'casino roulette' timepiece to Coco Gauff's rare Rolex model, these are tennis accessories on a whole new level.

For luxury watchmakers, there’s hardly a better marketing play. Signing a tennis star as a global ambassador means year-round exposure on an international stage, with tour stops in some of the world’s wealthiest cities—from New York to Dubai to Shanghai.

While Rolex remains the official timekeeper of Roland Garros, this year’s tournament has showcased an eye-catching lineup of luxury watches, spotted on players both on the court and around the grounds.

From Alexander Zverev's mind-boggling 'casino roulette' themed Jacob & Co. piece to some rare or discontinued models, these are tennis accessories on a whole new level.